Skip to main content

i shall definitely buy Dove products 'cos of this...


Mildly Diverting pointed this out to me today (in true Mildly Diverting manner) and, as ads go, it's mustard. Unlike the Budweiser ad mentioned elsewhere in this little blogiverse, this ad is aimed at me! Woo!

Comments

David Weeks said…
What a amazing Ad.
It says everything, visually, without the need for any comment.

What a world we have created ~ guaranteed to make most of the population feel dissatisfied with the way each of us appears.

Mind you, as a magician, I just love the idea that the images we see, as if real people, simply do not exist. Its all a combination of cosmetics and computer crafting ~ fantastical!
kim said…
Really? I'm interested that you get such a positive vibe from it about the soap product. It's good soap, but... you know. It's not going to change the world.

It makes me... hmn, probably not buy soap, but probably finally get round to reading the Natasha Walter book on feminism that's been sitting on my to read pile for the last six months, waiting for a day I feel worthier than I actually am.

I think, however, it's something to do with having seen a talk by the creative behind the campaign. You know that they believe it presently, but only for as long as they see their brand profile going up in their target demographic...

I slightly resent the cluetrain manifesto, and the 'new honesty' in advertising. It's diluted plain speech with commercial messages. Where's the opositional position if honesty gets taken away?
Unknown said…
Honesty was taken away a Very Long Time ago in advertising... Campaigns like this won't ever bring it back BUT, unlike those awful Benetton ads which used messages about racial harmony/world peace etc to promote fluffy jumpers, this is an ad for cosmetic products which puts itself in context. It won't change the world... it probably won't even do what it says on the tin... but it says something simple in a clever way.

Popular posts from this blog

underneath waterloo station

Profound in so many ways...

heston blumenthal's black forest gateau

...takes two or three days to prepare. It involves using a dyson, several plastic bags, a cocktail shaker, paint rollers and trays, an aerosol spray, lots of banging things on counters and sweat. This homage to Seventies kitsch cooking takes so much effort to make that you would actually lose weight just making it. However, I think Heston is missing a trick here. All the layers in his gateau have a perfectly acceptable, ready made, authentically 1970s equivalent which means you could knock together a Blumenthaley-stylee-gateau in about ten minutes and save a load of money. So here is my alternative recipe: For the biscuit base - use two or four Jaffa Cakes (this saves you having to make the apricot compote) Place a bar of milk chocolate Aero on the top of the base Add a layer of chocolate Instant Whip Add some cherries (glace or tinned) Add a good thick slice of chocolate Swiss Roll which has been soaked in kirsch Add another Aero (optional) Add another layer of Instant Whip Add some

uncovering old lath and plaster

This morning this was a blue-painted wall which collapsed in less than two minutes in two almighty thumps revealing all this lovely lath and plaster work. This surely hasn't been seen since 1879 when the house was built and is a rather beautiful piece of handiwork. Sadly it will all be stripped out and replaced tomorrow with something less interesting and which probably won't last nearly as long.... but I am reliably told it has to be done. And me and the builder are listening mainly to The Silver Seas.