...takes two or three days to prepare. It involves using a dyson, several plastic bags, a cocktail shaker, paint rollers and trays, an aerosol spray, lots of banging things on counters and sweat. This homage to Seventies kitsch cooking takes so much effort to make that you would actually lose weight just making it. However, I think Heston is missing a trick here. All the layers in his gateau have a perfectly acceptable, ready made, authentically 1970s equivalent which means you could knock together a Blumenthaley-stylee-gateau in about ten minutes and save a load of money. So here is my alternative recipe: For the biscuit base - use two or four Jaffa Cakes (this saves you having to make the apricot compote) Place a bar of milk chocolate Aero on the top of the base Add a layer of chocolate Instant Whip Add some cherries (glace or tinned) Add a good thick slice of chocolate Swiss Roll which has been soaked in kirsch Add another Aero (optional) Add another layer of Instant Whip Add some
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It says everything, visually, without the need for any comment.
What a world we have created ~ guaranteed to make most of the population feel dissatisfied with the way each of us appears.
Mind you, as a magician, I just love the idea that the images we see, as if real people, simply do not exist. Its all a combination of cosmetics and computer crafting ~ fantastical!
It makes me... hmn, probably not buy soap, but probably finally get round to reading the Natasha Walter book on feminism that's been sitting on my to read pile for the last six months, waiting for a day I feel worthier than I actually am.
I think, however, it's something to do with having seen a talk by the creative behind the campaign. You know that they believe it presently, but only for as long as they see their brand profile going up in their target demographic...
I slightly resent the cluetrain manifesto, and the 'new honesty' in advertising. It's diluted plain speech with commercial messages. Where's the opositional position if honesty gets taken away?